It was all Glitz and Glamour at the opening of Felabration 2021 powered by Fearless Energy Drinks at the Afrika Shrine yesterday. The Euphoria was palpable and indeed invigorating with an array of Artists performing as opening acts at the acclaimed yearly musical concert.
The
ecstatic crowd and music buffs were thrilled by the astounding musical prowess
of established and new acts’ rendition of songs and stage theatrics, while so
many of them resonated with the Fearless spirit of the ‘Abami-Eda’, Fela
Anikulapo-Kuti’s Sobriquet.
As one of
the leaders in the food and beverage industry, Rite Foods Limited has
continually added value to life and rejuvenate consumers with its portfolio of
quality products. Fearless Felabration sponsorship this year has been applauded
as a smart brand marketing asset acquisition that will make Felabration bigger
and better. The celebration and entertainment platform used to energize music
lovers with the Fearless brand consisting of the Fearless Classic and Fearless
Red Berry.
Speaking at
the event, Rite Foods' Brand Manager, Boluwatife Adedugbe, said the Truly
World-Class company would continue to support initiatives such as Felabration
which resonates with our Fearless energy drink brand.
According
to Adedugbe, one of the reasons we are sponsoring Felabration 2021 and
hopefully the coming year, is the fact that there is no other energy drink
brand that will tell the Fela story and applaud his audaciousness. Fela lived
intentionally, and courageously. That Fela’s Fearless mindset comes with a
Fearless mentality, very positive energy, that mentality is everything that the
Fearless Brand stands for’’
She stated
further that the company's support would help bring consumers closer to its
unique brands, which are produced with state-of-the-art facilities with a
significant market share in the sector it operates. She pointed out that the
leading position of the premium Fearless energy drink can be likened to Fela's
global iconic status in his music genre during his lifetime.
The Rite
Foods Brand Manager also disclosed that the company's contribution to
Felabration will include a posthumous award for the late Afrobeat king, who
made the nation proud with global recognition for his unrivalled musical
performance.
Acts of the
night that displayed scintillating performance and acceptance from the crowd
include Afro Hip-hop rapper, CDQ; Singer and Rapper, Skales, and Atanda.
In her
remark, the Founder of Felabration and Daughter of the Afro Beat Legend, Yeni
Anikulapo-Kuti expressed joy and fulfilment at this year’s event, ‘’Fela was
Fearless, that is why we have the invigorating Fearless Brand on board at this
year’s Felabration as our Sponsor and strategic partner.’'
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