The Bigi carbonated soft drink brand, produced by Rite Foods, has again
demonstrated its support for the growth of the Nigerian movie industry with the
sponsorship of the Progressive Tailors Club movie premiere.
It premiered at the Filmhouse Cinemas IMAX, Lekki Lagos, on October 24,
2021, and in attendance were a mixed audience of various classes of movie
lovers who were eager to catch a glimpse of the exciting movie.
The event's highlight was a fashion competition organized by Bigi for 20
shortlisted designers across the country who had participated in the online
campaign to showcase their creativity in the tailoring profession.
Three winners emerged from the contest, and they include Debbie Kouture,
from Ekiti State, who clinched the first prize of N150,000 (One Hundred and
Fifty Thousand Naira), while "The Daiamen" and "Lamoimee"
fashion designers, both from Lagos, took the second and third position with
N100,000 and N50,000 respectively.
Akinmolayan, who was delighted with Bigi's contribution to the movie's
success, commended its sponsorship as it did for his previous film, The
Prophetess, which debuted in March 2021 in Lagos and Ibadan.
He said the leading soft drink brand had contributed immensely to talent
development and the entertainment industry by taking it to an enviable height.
"As you can see, the Bigi soft drink is all over the place; it is a
great support from a quality brand," he affirmed.
Speaking about the movie, the producer stated that the film is built around
the nature of Nigerians, but from the tailors' perspectives, as they come up
with different characters which are sometimes funny and provocative.
According to him, the movie would also be premiered in Ibadan before it is
taken to the cinemas nationwide from Friday, October 29.
It was an evening of pleasurable moments, as many commended Rite Foods'
Bigi brand for throwing its weight behind the film, which is full of humour,
promise, expectations, and disappointments as encountered by Nigerians who
always meet tailors.
In her remark, the Brand Manager, Boluwatife Adedugbe, posits that the
world-class and proudly Nigerian company is committed to promoting Nigerian
talents in entertainment, special skills, and ideapreneurship.
She said the movie industry contributes massively to the country's gross
domestic product (GDP) and should be assisted to create more revenue for young
Nigerians attracted to it.
As a market leader in the beverage sector, the Bigi brand had also
supported the entertainment sector through the sponsorship of the Nigerian
Idol, a music reality show for budding artistes, the MAX Live show in
partnership with Max FM, and the recent Felabration event held in commemorating
the life and times of the late Afrobeat King, Fela Anikulapo-Kuti, in
collaboration with Fearless energy drink, which presented the Fearless
posthumous award to the music icon.
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