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Ciara launches Line of Antimicrobial Bags


Expanding on her work outside of music, Ciara is embarking on a new endeavor: a utilitarian accessories brand specializing in antimicrobial bags. The R&B artist introduces Dare To Roam, a line of minimalist yet functional backpacks, lunchboxes and pouches that kill odor and mildew-causing bacteria.

Dare To Roam’s accessible price point and simple design aesthetic mirrors the approach of Ciara’s debut clothing line, The House of LR&C. The brand, co-helmed by Russell Wilson and Lululemon’s Christine Day, launched in 2020 with philanthropy at its core: three percent of each purchase is donated to Ciara and Wilson’s Why Not You Foundation, a non-profit that works to increase education opportunities for children. Dare To Roam will replicate this charitable commitment.

Ciara’s myriad projects also include R&C Fragrance, a line of scents co-created by Wilson, record label Beauty Marks Entertainment and a podcast, Level Up Radio.

Dare To Roam will launch on August 11 with a debut collection ranging from $22 to $98 USD. Head to the Dare To Roam website to learn more, and check out a selection of items below. 

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