The General Council (Board) of the Musical Copyright Society
Nigeria Ltd/Gte (MCSN) has appointed Dr. Sunday Adeniyi Adegeye, popularly called,
King Sunny Ade as the Honorary President of the Society.
The appointment of KSA as the President of MCSN coincides
with the rollout of the Society’s GoCreate App for the monitoring and reporting
of the use of music on all platforms (digital, online and offline) within the
territory of Nigeria.
King Sunny Ade was a
past Chairman of the Board of the Society during the turbulent period when MCSN
was struggling to be approved or licensed as a collecting society (now
Collective Management Organisation). As
Chairman, KSA led several delegations of MCSN to meet with Ministers and top
Government functionaries to press for the recognition of MCSN as a collecting
society. KSA also led MCSN through
series of serious legal battles for the respect and defence of the rights
musicians. Many of the cases have now
come out in favour of MCSN, even up to the Supreme Court.
The appointment was apparently in recognition and appreciation
of the past leadership duties of King Sunny Ade to MCSN.
In his new role, the King of World Beat as King Sunny Ade is
also known, is expected to act as the Ambassador Plenipotentiary of the Society
opening more doors of opportunities for the Society by leveraging on his wide
experience and contacts around the world for the benefit of the Society and its
affiliates.
MCSN is also expected to leverage on the vast experience and
network of King Sunny Ade in pushing the cause of the Society.
It would be recalled that MCSN launched the GoCreate App for
the monitoring, tracking and reporting of the use of musical works and sound
recordings on all platforms sometime in the third quarter of 2020, in the peak
of the first wave of Covid-19 pandemic.
The App has successfully undergone series of test run and is now going
live as the first African digital tool to assist Collective Management
Organisations in the onerous task of monitoring, tracking, analyzing and
accurate reporting of the use of music for equitable distribution of royalties
to interested parties, who are members and affiliates of MCSN.
With the full deployment of the GoCreate App, the days of
royalty distribution using human perception would become a thing of the past,
while the regularity of the exercise would become frequent, as opposed to once
in a year or many years as had happened in the past.
Speaking about these two important developments, the Chief
Executive Officer of MCSN, Mr. Mayo Ayilaran, stated that the potentials of
MCSN is gradually being revealed to the Nigerian Music and entertainment
industry, particularly the creative sector.
With time, it is certain that the locust years of the Nigerian music
industry would be fully restored.
Mr. Ayilaran said further that this amazing APP is now
available to all Artists, Record Labels, Producers, Writers, Composers and
Publishers who are registered with us at the MUSICAL COPYRIGHT
SOCIETY OF NIGERIA (MCSN).
He concluded that those who are not yet members are invited
to download the “Gocreate Africa” APP now on Google Play Store and APP
Store or Web through www.gocreateafrica.app to register and upload their music
to enable proper monitoring and collection and distribution of their
Royalties.
The last occupant of the position of the President of MCSN
was the late Ambassador, Chief Segun Olusola, mni, OFR.
King Sunny Ade would formally be inaugurated as MCSN’s President on a date to be soon announced.
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