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Apple Inc. on Tuesday unveiled the long awaited new iPhones with camera enhancements and improved battery life, making incremental tweaks to lure buyers ahead of a more substantial overhaul of its handsets in 2020.

Chief Executive Officer, Tim Cook presented three iPhones on Tuesday during Apple’s annual product roll-out in Cupertino, California.


The iPhone 11, iPhone 11 Pro, and iPhone Pro Max are successors to the iPhone XR, iPhone XS, and iPhone XS Max lines. They look similar from the front and continue to have the more advanced organic light-emitting diode screens on the high-end models, and a liquid crystal display on the regular iPhone 11.

The new models will distinguish themselves from their predecessors with new colors and finishes as well as new photo capabilities that rival traditional cameras.


Bloomberg