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Rapper, Jay-Z’s Roc Nation has gone into partnership with
NFL.
This is coming after Roc Nation, the entertainment company announced
it would work with the NFL to "enhance live game experiences and amplify
the league's social justice efforts".
The multi-year partnership has been introduced with the aim
of expanding the league's entertainment offerings, including the Super Bowl's
iconic half-time show.
Jay-Z said: "Roc Nation has shown that entertainment
and enacting change are not mutually exclusive ideas; instead, we unify them.
"This partnership is an opportunity to strengthen the
fabric of communities across America. The NFL were willing to do some things,
to make some changes, that we can do some good."
The NFL added that the agreement will "nurture and
strengthen community through football and music."
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