On August 6, Wema Bank, Nigeria’s longest surviving
indigenous bank wrote its name in the annals of innovation in the Nigerian
banking industry as it successfully concluded the groundbreaking 945 Game Show
hosted live on Facebook. Wema Bank is the first ever Nigerian lender to hosta live
game show on Facebook, a social media platform with 7.2 million daily users
from Nigeria.
Every night at 9.45pm for 24 days, three winners emerged,
winning cash prizes of N90,000, N40,000 and N50,000 in line with Wema Bank’s new USSD banking code *945#.
"If I expected a bank to host a game show I wouldn’t think
of Facebook. If I thought about Facebook, I wouldn’t think of Wema Bank. But Wema
Bank has shown that with age comes wisdom,” said Adekunle Adeniyi, a
Lagos-based Digital Marketing professional. “Wema Bank has set the bar higher
in terms of how banks market their products and reward customers who adopt new
services."
Folake Sanu, an Executive Director at Wema Bank Plc. who
co-hosted the last episode of the game show comments: "The game show is a
wonderful platform to reward and encourage Wema Bank customers to use our new
USSD banking code *945#. We are saying if you want to live the convenient and
easy life, use *945#. We are with you all the way!"
Since its launch on July 7, *945# has made banking easier
for Nigerians, a lot of whom have adopted the service. The bank which has plans
to open new branches across the country following a national banking license
obtained last year, has been able to deploy its USSD banking platform to parts
of Nigeria it is yet to reach. With about 80 percent of the Nigerian population
owning a mobile phone, the new USSD banking platform has widened the reach of
Wema Bank as confirmed by the 945 Game Show where winners emerged from all
regions of the country. Over the past one month, tens of thousands of new
accounts have been opened using *945#.
“Wema Bank has always been a brand that aligns with its
customers and ensures that they have access to the best services which make
their lives easier. We have proven this again with *945#. The experiences
shared by our customers, who won on the 945 Game Show attest to the impact Wema
Bank is making in the lives of its customers,” said Onome Odili, Head Brand and
Marketing Communications at Wema Bank Plc.
Apart from its USSD banking, which is increasingly being
adopted by Nigerians, Wema Bank will continue to roll out services that will
make banking easier, using innovation to trigger growth.
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