The 2016 Ojude Oba Festival Committee has lauded Goldberg
Lager Beer for its commitment and unflinching support towards preserving
cultural values and traditional institutions. Otunba Olabode Osinusi, Chairman
of the Festival Planning Committee stated this last Monday at the World Press
Conference held at the Oba Sikiru Kayode Adetona Golden Jubilee Centre in Ijebu
Ode, as part of activities heralding this year’s edition of the Ojude Oba
Festival.
According to Otunba Olabode, “Ojude Oba Festival has been attracting
a sizable number of sponsors over the years, and notable among them is Nigerian
Breweries Plc, most especially her Goldberg brand which supports culture and
traditional institutions such as this.”
The Goldberg team was in the city to show support for the
conference organized by the Festival Committee to inform indigenes
and intending visitors on the activities for this year’s festival coming
up in September.
The Ojude Oba (which in English translates to the
king’s fore-court or frontage) is a major festival in
South-west Nigeria that began over 100 years ago. It brings together all sons
and daughters of Ijebuland in Nigeria and in diaspora for a carnival-like
celebration of the traditional, cultural, and spiritual accomplishments of the
Ijebu nation.
During the Festival, various age groups (popularly known as
the Regberegbes), indigenes, their friends and associates from far
and near – all in colourful costumes – throng the palace of the Awujale and
Paramount Ruler of Ijebuland to pay homage to him amidst prayers and several
fun-filled activities.
Tayo Adelaja, Public Affairs Manager, West and Mid-West,
Nigerian Breweries Plc, explained that the Ojude Oba festival is an example of
an enduring cultural legacy which cannot be overlooked by Goldberg which
supports culture. “This festival is one of the most celebrated festivals in
South-west dating back to about two centuries; it is unique and spectacular to
the Ijebus and we strongly believe in supporting and sustaining such an
enduring legacy of the people, “he said.
He further expressed appreciation to the Festival Committee
and the Paramount Ruler of Ijebuland, His Royal Majesty, Alaiyeluwa, Oba (Dr)
Sikiru Kayode Adetona. CFR, JP, for being a befitting ruler and finding
Goldberg a worthy partner in rebranding and globalizing this year’s Ojude Oba
festival.
The festival which comes up in September this year will be
sponsored by Goldberg as the official Beer Sponsor. Goldberg, a brand with
strong cultural affinity is also known for championing major cultural and
traditional activities and celebrations such as the just concluded Osun Osogbo
festival and Udiroko festival in Ado-Ekiti
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