It’s no longer news that German club side; Bayern
Munich won the Champions League title and the Bundesliga and take away the
German Cup to make it a treble win for this season, but the news now is that
the German club has knocked off English side; Manchester United from its
position as the world’s most valuable brand.
In the new rankings done by BrandFinance Football
50, Bayern Munich leapfrogged after a nine per cent rise in value from 2012,
moving from second to first after the double success and hopefully would clinch
the German Cup.
European Cup finalists Borussia Dortmund also rose
one place to 10th, with the Bundesliga’s soaring reputation clear – Schalke are
11th with Hamburg in 15th.
But the division as a whole is only worth two thirds
of the Premier League – $1.9billion compared to $3.1bn.
English clubs dominate the list, with several
appearing in the top 10; as well as United in second, Chelsea are fifth,
Arsenal sixth, Liverpool seventh and Man City eighth.
One of the key factors in United’s drop of two per
cent value was their early Champions League exit – turfed out by Madrid at the
last-16 stage.
Barcelona, thrashed an embarrassing 7-0 on aggregate
by Bayern, are ranked fourth in the list – where they were last time – but
their brand value actually depreciated by 1 per cent.
Tottenham came in 12th, but after that a host of
sides from Germany and Italy crop up before we reach our next English entry, in
29th, West Ham.
Newcastle follow in 30th – a 10-place drop from last
term – with Aston Villa, Everton and Fulham close behind.
Astonishingly, Stoke City come an impressive 41st in
the world.
Adidas and Nike dominate the kits of the top 15, the
former providing 18 deals with the latter on 14. But emerging brands Warrior
and Under Armour pose threats to these manufacturers in the future.
Below is the list of the first 10 clubs.
Rank Club Brand value ($) % change Brand
rating
1 Bayern
Munich 860m 9 AAA
2 Man
United 837m -2 AAA+
3 Real
Madrid 621m 4 AAA+
4 Barcelona 572m -1 AAA
5 Chelsea 418m 5 AA
6 Arsenal 410m 6 AA+
7 Liverpool 361m -2 AA
8 Man
City 332m 10 AA-
9 AC
Milan 263m -10 AAA-
10 Borussia
Dortmund 260m 15 AA
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