Ace comedian, Ali Baba has replied to people, who are
wondering is Pop singer, Davido actually made N500 million from the 30Billion
concert. He said entertainers make billions from shows, therefore, according to
him, N500 million from a show is just a
tip.
This afternoon, at about 1pm, I got a message on my WhatsApp
asking me to confirm if Davido can actually make the kind of money he claims to
have made.
"I thought the sender was patronizing... or as we say in
Warri "e dey use style find my mouth". But this evening, I got
another chat from a Banker, who wanted to know if the kind of money he is
hearing could be made from a concert. I could not ignore this one.
He is the Chief Risk Officer of a top 5 bank. So, I took my
time to mention how possible it is to even make more than the figure he has
heard being mentioned.
In 2007... I worked on an Entertainment, sports, hospitality
and recreation R&D project with some great minds. That was 10 years ago.
And after all information and surveys were gathered, we found out that between
5-8Billions... Yes billions... are spent between Friday and Sunday.
10 years on, from another survey carried out last year, its
now over 15billion every weekend. The financial dynamics can be dazzling.
That's showbizness. It's unfair, or better put, a total
waste of efforts to compare your career as a banker, doctor, lawyer,
accountant, engineer and businessman, to that of people in the sector listed
above.
Usain Bolt for instance could make the profits of some banks
just by taking part in 3 meets. Because the prize money, endorsements and
investments, could amount to some cool dollars.
Just convert that. Mayweather is another case in point. THE
POINT PEOPLE MISS IS THIS... The Entertainment sector is a gold mine that
activates commercial activities in allied sectors.
Sectors like, banking, security, hospitality, food and beverage,
fashion, video & photo coverage, equipment rental, printing, advertising,
branding, luxury market, marketing, legal, graphics, insurance, stage,
engineering, medical, transportation, tourism, events management, comedy,
broadcasting content, telecommunications, data consumption... and more. ZENITH
BANK, GTB, HERITAGE, PEPSI, GLO... know this. And it can be a 200billion every
weekend sector.
We are far behind considering the potentials we have. So
yes. N500m IS A TIP." He wrote on Instagram.
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