In a new expansion drive to actualize its pan-African goals,
foremost creative agency, Temple Management Company (TMC) has appointed
international Artiste and Repertoire (A&R) executive, Hadja Kobele Keita,
as Managing Director for its Francophone region.
Under her new role, Ms. Keita will oversee the aggressive
expansion of the pan-African creative powerhouse in French-speaking Africa
working with individual talents as well as organizations from the region to
actualize the goal of TMC.
At a private ceremony in Lagos at the corporate headquarters,
Ms. Keita was unveiled by Mr. Idris Olorunnimbe, Group Chief Executive, in
company of other members of group senior management of the fast-growing
organization.
Temple Francophone is expected to coordinate with the main
office based in Lagos, but will have a headquarters in Abidjan. The
organization also operates an East Africa regional office in Nairobi, Kenya.
According to Mr. Olorunnimbe, the new move has again
reaffirmed TMC as a truly global brand. “When we started this journey over a
year ago, our intentions were clear – to fill a void as a global creative brand
based in Africa. Our target is to be a bridge builder between international
investors and African talents across different categories. The launch of Temple
Francophone is one of the pieces in the jigsaw puzzle to actualize that,” the
TMC head-honcho explained.
Until her new appointment, the Howard University trained
showbiz personality was Head of Public Relations and Special Projects,
Universal Music. She brings in a lot of experience as a seasoned talent scout,
versatile promoter with vast international influence in the area of media and
public relations.
With her Washington based, Coyah Productions, Keita has
established herself as one of Africa’s most influential A&R persons working
with global brands such as Roc Nation, BET and South By South West (SXSW). She
is the curator of ‘Sounds from Africa,’ a rallying point at the yearly SXSW
conference for some of the biggest musicians in Africa and the Diaspora.
Speaking about her new role, Keita said she was excited and
couldn’t wait to start work. “The beauty of my new role with Temple is my
ability to define it with the everlasting movement of our Industry,” Ms. Keita
said. “The world needs to understand that the African Entertainment Industry
isn't confined into East, West or South Africa, there are important
stories in francophone, lusophone and North Africa as well. My goal is to be
the curator, through Temple, of those stories.”
Mr. Tunde Folawiyo, the Group Chairman, welcomed Ms Keita to
the company and echoed her sentiments. “The experience, expertise and knowledge
that Hadja brings to Temple further strengthens our Pan-African vision and
reinforces our position at the forefront of Sports and Entertainment service
providers,” Mr. Folawiyo said.
“We will continue to consolidate the leadership of our
organisation and look forward to the opportunities that her presence will
present.”
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