A 36-foot-tall effigy of Harvey Weinstein will go up in smoke, flames and then down in ashes as part of a British tradition.

The Edenbridge Bonfire Society unveiled the giant figure Wednesday in preparation for Saturday's annual Bonfire Night celebration in London. It's an yearly tradition for Brits in memory of Guy Fawkes' 1605 failed plot to blow up the Parliament.

The Society always chooses a well-known figure in pop culture who they believe deserves  to be burnt. Weinstein's facing a mountain of sexual assault allegations in Britain alone and US.