Guy Code, a television series powered by Gulder, a premium
brand from Nigerian Breweries Plc, is hosting viewers to a dream-come-true
party tagged Ultimate Party, scheduled for later in the month of November.
Ultimate Party is one of Gulder's brand activation platforms
leveraging Guy Code, a weekly television series currently showing on MTV Base
(DStv Channel 322) on Sundays at 10pm with a repeat broadcast on MTV
Base (Thursdays at10:00 pm), Silverbird TV (Thursdays at 10:30pm) and AIT
(Saturdays at 10:00pm).
According to the organisers, participants will be selected
from an ongoing video contest. Entries are sent via a direct message (DM) to
Gulder on Instagram (@GulderNg), Facebook (@GulderNigeria) and Twitter
(@GulderNg).
Each participant is required to send a 60-second video that
captures his idea of what an Ultimate Party should be. Each participant should
also state his age and location. Selection will be made from clips of videos
received with assessment based on originality and creativity.
Portfolio Manager, National Premium at Nigerian Breweries
Plc, Tokunbo Adodo, said the winners of the competition would also have an
opportunity to take part in Gulder's online and offline activations.
Adodo also said Gulder's brand essence is to live your
ultimate, gearing you to step up, stand tall and stand out, while
differentiating yourself through the choices you make as a man. The brand
understands that you are on a journey and despite the obstacles you face, you
are daring in the pursuit of your goals. Like Gulder, Guy Code is male-centric.
This is a unique feature the brand shares with the television series, and this
is what we are keying into it to add value to Nigerians.
Ultimate Party is a unique experience. It is a way of
assuring our consumers that we are part of their journey. It is for the man who
works very hard daily to achieve his goals. This is because he is the one that
stands out, because he is the one that leads, an 'Ultimate Party' has been
crafted exclusively for him to celebrate every step he has taken in the right
direction.
Guy Code has triggered healthy online conversations about
guys tendencies towards friends and the female folk. In addition to the
television series, the programme also creates an opportunity via
#TheUltimateGuyKnows for those who want to share their thoughts online.
The TV programme, which is already gaining reputation as the
handbook of understanding a Naija guy, has been on air for five weeks. Its last
episode focussed on gym etiquettes, manscaping, and living with the parents. In
a humorous but educative style, the different talents that featured in the
previous episodes examined social expectations, specifying the no-go areas
while presenting how the ultimate guy conducts himself.
Find out more about the Ultimate Party by joining the
conversation using the #TheUltimateGuyKnows on Instagram, Facebook and Twitter.
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