In
fulfilment of its commitment to making the 2017 Oyemekun Festival a grand
ceremony, Goldberg, the leading culture centric beer brand from the stables of
Nigerian Breweries Plc, is felicitating with the people of Akure, as the annual
festival commenced on Wednesday, November 8, 2017.
Over the
ages, Oyemekun Festival has provided an opportunity for all the indigenes of
Akure, both at home and in the Diaspora, to come together and celebrate their
rich cultural heritage.
According
to Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian
Breweries Plc, Goldberg is riding on its huge support for culture and tradition
to celebrate the rich cultural heritage of the Akure people. “Celebrating
culture is a key attribute of Goldberg, and we are demonstrating this by
identifying with Oyemekun Festival, which portrays the rich custom of the
indigenes of Akure,” he said.
Agu pledged
the brand’s support to making the festival colourful and pleasant for Akure indigenes
who have come to celebrate, from home and abroad.
Earlier in
the year, the Deji of Akure Kingdom, Oba Aladetoyinbo Ogunlade Aladelusi,
Odundun II, had declared Goldberg the official beer of his palace, while
commending the Nigerian Breweries team that visited him on the occasion of
his second anniversary on the throne.
In the
build-up to this year’s Oyemekun Festival, the monarch commended Goldberg for
its support to traditional institutions of the Yoruba people and the culture
and tradition of Akure.
“On my
coronation, it was Goldberg that supported me. During my first and second
anniversaries on the throne, it was also Goldberg that came to felicitate with
me and the people of Akure. Goldberg keeps supporting the people of Akure
in all cultural activities,” he said.
Indigenes
and residents are already basking in the euphoria of the line-up of exciting
activities at the Ondo State capital. The festival activities include Prayer service at Akure City
Hall, Public Lecture, Cultural Day, Jumat service at Akure Central Mosque, a
football match and the Akure Carnival Day.
The
festival will be rounded off with a thanksgiving service at the Redeemed
Christian Church of God, Redemption Court in Akure on Sunday, November 12,
2017.
Royal
fathers expected include the Osemawe of Ondo, the Ewi of Ado, Attah of Ayede
Ekiti, Olukare of Ikare, Abodi of Ikale, and the Oloyin of Oyin-Akoko.
Goldberg is
a leading sponsor of cultural festivals in the Southwest, which is one of the
brand’s way of demonstrating respect for the people. These age-old festivals
are among the elements that bind the Yoruba people together, and they represent
the norms and values which are highly cherished by the people.
Across the
different cities of the Southwest where these festivals take place, Goldberg’s
sponsorship positively impacts on economic activities, apart from the colour,
grandeur and enjoyment it adds to the celebrations.
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