Solabomi Okonkwo, Chief Executive Officer of CoreEXM, says
corporate governance is crucial to the growth of both state-owned enterprises
(SOEs) and private companies in Nigeria.
Speaking at the 5th edition of the Brand Journalists
Association of Nigeria (BJAN) annual brands and marketing conference recently
held in Enugu, Okonkwo also said cultural and social factors are vital for
greater public accountability.
The conference had as its theme, “Corporate governance,
Public Accountability, and the Challenge of Repositioning Nigeria.”
In her presentation titled: “Aligning Global Best Practices
with Nigerian Corporate Governance Standards,” Okonkwo delved into current
realities facing businesses with special attention on applying code of ethics
in the workplace.
“In my opinion, for a code of ethics to be global, it must
entail some generalist as well as generic attributes,” she said.
“An international code of business ethics must traverse
countries, cultures, race and environment.
“I have come to appreciate the fact that societies are
complex and dynamic in nature.
“This births the need to conduct proper stakeholder analysis
achievable only through effective communication methods, while managing
expectations.”
Okonkwo further explored principles that should be adopted
in organisations across Nigeria to drive change in line with global best
practices.
“Transparency, good order and strong governance are picking
up in Nigeria’s public and private sectors.
Our leaders, should continually promote the importance these
principles so that they become mainstream in Nigeria,” she concluded.
BJAN, the umbrella body for journalists in the Marketing
Communications sector in Nigeria, converges seasoned industry analysts and
stakeholders to discuss emerging issues facing the marketing industry and
Nigeria as a whole.
0 Comments