Mothers are overly predisposed to desiring the best for
their children; and as they grow older, they view prayers as the best gift and
carrier of blessings they can offer their beloved. In the new ad of Airtel
Nigeria themed 'How We Mada 10x Anyhow', the telco relived the inestimable love
and bond between and child.
The new campaign by brand which was a call to customers to
express themselves more during the yuletide season featured renowned Nollywood
actress, Idowu Philips aka Iya Rainbow and her son, Segun, having a long day
conversation on phone.
In the new TVC, Iya Rainbow discovered that her youngest son
Segun far away in the city has sent her a Christmas hamper overflowing with
goodies that gladdens her heart. Knowing that her phone had recently been
recharged with Airtel SmartRecharge – assumedly remotely by Segun himself – she
called Tunde at the earliest sign of daybreak and pours her most moving prayers
on Segun, never minding the ordeal this puts on Segun from dawn to dusk.
A super reprisal at the end of the ad which has been touted
as one of the most engaging twist of the commercial was when Mama breaks the
4th wall with her prayer and begins to engage the announcer of the commercial
with her prayer, demonstrating the awesome power of Airtel SmartRecharge.
Airtel recently launched 10x SmartRecharge gives 10 times
the value of customers’ recharge as data and calls to all networks. The bundle
which is open to new and existing Airtel customers and can be enjoyed by simply
recharging using the special code: *220*PIN#.
With SmartRecharge customers get great value for both calls
and data in one single convenient recharge. In addition to the 10 times value,
the package also gives customers extra data value. For instance, a recharge of
N100, gives N500 for calls and N500 for data while N500 gives N2000 for calls,
N3000 for data & extra N3000 for data.
The Chief Commercial Officer of Airtel Nigeria, Mr Ahmad
Mohkles, said the new package themed #DoAnyHow is to give more freedom and
reward to the customers.
“As a customer-centric brand, we, at Airtel Nigeria are
committed to making life better for all our customers by offering products and
services that suit everyone. 10x Airtel Smart Recharge is just one of the new
packages introduced to give our customers more freedom to connect with their
family and friends”, he said.
On the unique benefits of Airtel 10x Smart Recharge, Mr.
Mohkles explained “50% of voice value will be available to call all networks
and 50% is available to call Airtel lines while unused bundle value can be
rolled over before the validity expires”.
The CCO added that value is offered in bundle accounts
for calls and data usage.
Airtel through the plan is also encouraging customers to
connect more with their family and friends with the rewards on the package.
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