Nivea under fire for marketing Skin-lightening Cream in Africa - Welcome to Julia Blaise Blog

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Thursday, 19 October 2017

Nivea under fire for marketing Skin-lightening Cream in Africa

Cosmetics giant Nivea is under fire for marketing a skin lightening product in West Africa. Billboards and TV adverts for the "natural fairness" moisturiser - starring former Miss Nigeria Omowunmi Akinnifesi - have appeared in Nigeria, Ghana, Cameroon and Senegal.

It has become a talking point on social media where people had also been quick to call out a "racist" Dove advert in recent weeks.

One of the comments on Twitter reads: "Dear @niveauk @NIVEAUSA and all other #Nivea out there...  This is not how to market in Africa. We didn't want 'FAIRER SKIN' thank you."

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