In a thrilling first for football fans across Africa,
Guinness is announcing a major new partnership with legendary footballer,
Thierry Henry; an international football icon of the highest
calibre. As part of its Made of Black programme, Guinness will be
working with Henry to celebrate the unique passion of African fans and their
Made of Black spirit.
Henry is famous for his time at the English Premier
League Club Arsenal, where he was part of a team that won two league titles and
three FA Cups as well as leading his team to the 2006 UEFA Champions League
Final in his role as captain. Named Professional Footballers’ Association
Players’ Player of the Year twice, and the Football Writers’ Association
Footballer of the Year three times, Thierry Henry enriched the football viewing
experience for all fans of the sport regardless of team loyalties.
He will work with Guinness in Nigeria and across Africa to
shine a light on those who demonstrate their Made of Black spirit.
Commenting on the partnership, Thierry Henry said, "I am
incredibly excited to be working with a globally renowned brand like Guinness.
The Made of Black campaign is something I can really relate to. I have heard a
lot about the huge passion for football that exists in Nigeria. I can’t wait to
see for myself their Made of Black spirit."
This season, Guinness will be celebrating and uniting
passionate football fans and rewarding them through incredible football
experiences that only Guinness can provide. This will include Fanzone
activations for thousands of fans across the country with live football and
music experiences. In addition, Guinness will continue to sponsor
EPL broadcasts through DSTV ensuring that all football fans can continue to follow
their passion with friends and family over a cold Guinness in their homes or at
their favourite bar.
Adenike Adebola, Marketing Director - Guinness added, "We
are really excited to be working with such a football legend this year. Henry
carved his own path to bring his creative flair to the game, he worked hard to
demonstrate his skill and ability; ultimately changing the way the game was
played in England and showing that he was truly Made of Black. He is an
inspirational ambassador for our Made of Black campaign."
"Guinness has sustained a historic association to Football
in Nigeria through its sponsorship of the EPL broadcast in Nigeria on
SuperSport as well as its sponsorship of the Nigerian National Team- Super
Eagles and annual consumer promotions such as Every Minute Made of Black that
reward fans who buy and enjoy Guinness while watching the game."
Guinness will also be celebrating everyday football heroes
over the next year. Those passionate about football who have shown their own
Made of Black spirit and gone above and beyond to fulfil their football dreams
and inspire others.
Guinness embodies the Made of Black mindset. It is an
iconic beer that has the darkest liquid, but the brightest flavours. A
beer that has lived in the hearts and minds of millions in Africa and across
the world for over 250 years but has always had the authenticity, boldness and
vision to do things differently.
Further details of the Guinness Made of Black programme will
be announced over the coming weeks. Follow @GuinnessNGR on Twitter and
Instagram and Like the Guinness Facebook page @GuinnessNigeria, for
the latest news.
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