Activities
at the stand of Nigerian Breweries considerably scaled up the fun and
excitement at the on-going maiden edition of the Nigeria Beer Festival in
Lagos.
The
company, which is the foremost brewer in Nigeria, revved up the atmosphere as
its leading brands became the toast of the teeming crowd who had thronged the
Atlantic Water Front, venue of the festival.
Consumers
at the festival affirmed that Nigerian Breweries has the most visible and
exciting branding with its products available for exhibition and tasting.
Kufre
Ekanem, Nigerian Breweries’ Corporate Affairs Adviser, noted that as the
nation’s foremost brewer, the company is committed to ensuring that the Nigeria
Beer Festival is rich in various beer brands that would connect with diverse
consumers in a unifying and responsible manner
He added
that company’s involvement in the Beer Festival is to reinforce the culture of
beer as a social lubricant among people of diverse background
He was
excited with the event,
Nigeria has enrolled into the league of Beer Festivals around the world, while
also promoting responsible drinking among consumers aged 18+ at all its
touch points.
Participants
equally agreed that the festival has also provided a fitting ambience to
showcase fashion and lifestyle, as well as culture in a carnival atmosphere
This culture touch point is in line with the view of social
scientists that that beer is among the symbolic vehicles for identifying,
describing, constructing and manipulating cultural values and interpersonal
relationships.
Governor
Akinwunmi Ambode of Lagos State is expected to close the festival with an
Independence Day Mega Concert that will parade an array of A-list Nigerian
artistes, which will feature eye-popping fireworks display.
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