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From Left to Right: Toyosi Adeyemi, Brand Support Manager (RTD),
Nigerian Breweries Plc; Mr. Franco Maria Maggi, Marketing Director, Nigerian
Breweries Plc; Patrick Olowokere, Corporate Communications and Brand Public Relations Manager, Nigerian
Breweries Plcand Mr. Stanley Obi,
Innovation Manager, Nigerian Breweries Plc at the launch of Ace Desire, Nigeria’s first Zobo flavoured
alcoholic drink in Lagos on Thursday.
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Nigerian Breweries Plc, the foremost
brewer in the country has raised the bar in the Ready-to-Drink (RTD) market
with the launch of "Ace Desire," the first zobo-flavoured
alcoholic drink into the Nigerian market.
Marketing Director, Nigerian Breweries Plc, Mr. Franco Maria Maggi,
explained to Journalists at the launch in Lagos on Thursday,that Ace Desire is a
sophisticated blend of spirit, natural Hibiscus or zobo extracts, being the traditional beverage produced from
Hibiscus leaves. “This rich combination of a balanced mix of spirit and
Hibiscus extracts contains 5.5% alcohol, and offers a tingling sensation and
rich aroma”, he said.
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From
Left to Right:Toyosi Adeyemi, Brand Support Manager (RTD), Nigerian Breweries
Plc and Patrick Olowokere, Corporate Communications and Brand Public Relations Manager, Nigerian
Breweries Plcand Mr. Stanley Obi, Innovation
Manager, Nigerian Breweries Plc at the launch of Ace Desire, Nigeria’s first Zoboflavoured
alcoholic drink in Lagos on Thursday.
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According to him, Ace Desire,packaged in a 33cl glass bottle, stands out
amongst other products on the Ready-to-Drink category. He added that Nigerian
Breweries, “the house of quality” has delivered on yet another promise to
delight consumers with the introduction of Ace Desire.
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From Left to Right:Mr.
Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc;Toyosi Adeyemi,
Brand Support Manager (RTD), Nigerian Breweries Plc; Patrick Olowokere, Corporate Communications and Brand Public
Relations Manager, Nigerian Breweries Plc and Mr. Stanley
Obi, Innovation Manager, Nigerian Breweries Plc; at the launch of Ace Desire, Nigeria’s first Zoboflavoured alcoholic drink in Lagos
on Thursday.
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"The brand’s ambition is to lead in the Nigerian RTD category by
establishing itself as the relentless pioneer of innovation", Maggi said, while
alsopromising that the product
will be available in outlets across the country over the next few weeks.
Mr. Franco Maria Maggi disclosed that the extensions of the Ace brand
have always been informed by the need to satisfy different consumer taste
profiles that evolve and change over time.
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From Left to Right:
Mr. Stanley Obi, Innovation Manager, Nigerian Breweries Plc; Mr. Franco
Maria-Maggi, Marketing Director, Nigerian Breweries Plc; Toyosi Adeyemi, Brand
Support Manager (RTD), Nigerian Breweries Plc and Patrick Olowokere, Corporate Communications and Brand Public
Relations Manager, Nigerian Breweries Plc at the launch of Ace Desire,
Nigeria’s first Zobo flavoured
alcoholic drink in Lagos on Thursday.
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It would be recalled that Nigerian Breweries launched the Ace brand in December 2014 with an apple-flavoured alcoholic
drink called Ace Passion.In March 2015, Ace Roots, a spirit mixed alcoholic
drink made from African herbs and fruits joined the Ace family, while Ace
Rhythm, a mix of Vodka and Citrus was unveiled in November 2015.
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From Left to Right:
Mr. Franco Maria-Maggi, Marketing Director, Nigerian Breweries Plc; Toyosi
Adeyemi, Brand Suport Manager ( RTD), Nigerian Breweries Plc and Patrick
Olowokere, Corporate
Communications and Brand Public Relations Manager, Nigerian Breweries Plcat the
launch of Ace Desire in Lagos on Thursday.
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