Etisalat reportedly changes brand name to 9Mobile - Welcome to Julia Blaise Blog

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Friday, 14 July 2017

Etisalat reportedly changes brand name to 9Mobile

Etisalat Nigeria on Thursday changed its brand name to 9Mobile. The change of name, it was gathered, was approved at a management meeting, with the public relations consultant to the Telecoms, Chain Reactions, confirming the development.


"9Mobile was unanimously adopted by the company as its new brand name," an insider in Etisalat Nigeria said.

However, the Nigeria Communications Commission said that aside changing its brand name to ‘9Mobile’, Etisalat Nigeria must also change its logo and colour.
The commission noted, however, that the telecommunications company had yet to brief it on the change of brand name.

"I am not privy to any letter to that effect, neither is the Nigerian Communications Commission," the Director, Public Affairs, NCC, Mr. Tony Ojobo, said.

"However, brand change involves a lot of processes. The company will need a new logo, colour and even have to call the subscribers to a forum to announce the change of brand name properly. This must be done after they might have informed the regulator," he added.

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