REDTV, a dynamic online lifestyle channel that puts the
spotlight on Africa with a distinct global appeal,launched its Francophone
version on Thursday.
The fun-filled event, supported by the United
Bank for Africa (Plc), was held at the Azalaï Hotel in Abidjan Cote d’Ivoire. It
was witnessed by distinguished players in finance, public and
entertainment industries in Franco-Phone Africa’s largest economy and other
neighbouring countries. The impressive gathering also featured the screening
and premier of REDTV’s first francophone TV series, Boutique Hotel.
Notable guests who graced the colourful ceremony which was a
grand display of excellence include, the Ivorian Minister of Culture, M.
Maurice Bandama and Ally Coulibaly, the Ivorian Minister of African
Integration.
With the launch of French language content of REDTV, the
lifestyle station has now extended beyond Anglophone Africa into 10
French-speaking countries in which the UBA group operates.
Speaking at the event, the Managing Director of UBA Cote
d’Ivoire, Mrs Sarata Kone, noted that the launch is an acknowledgment of the
Bank’s recognition of its diversity as a pan-African financial institution with
presence in 19 African countries in major financial capitals of London, New
York and Paris. This according to her is in tandem with the Africapitalism
philosophy of the Chairman of UBA Plc, Mr. Tony Elumelu’s call on all Africans
to take full responsibility in developing the continent. “Africans should
present Africa in a new light, it is up to Africans to change the vision the
world has concerning it,” Kone said quoting Elumelu.
Also speaking, Mr. Bandama Maurice, Minister of Culture,
commended UBA’s unique vision, saying “a development where an organisation like
REDTV takes it upon itself to reset the Africa narratives by projecting it as a
continent that offers opportunities to its ambitious and talented youth, is not
only welcome, but is indeed laudable.”.
Boutique Hotel was produced in collaboration
with Alexandra AMON, a young producer and actress from Ivory Coast who won the
best prize in the television series of FESPACO Awards with Chroniques
Africaines in 2015.
The Boutique Hotel features a young woman, Lola Durant,
played by Alexandra Amon, who takes over the reins of a hotel residence once
run by her widowed mother. Without experience, Durant faced an uncommon staff
and a rather unusual clientele. This series, where love and low-blows
intermingle, is the first francophone programme on REDTV channel. "I am
truly happy and proud to contribute in my own way to the Ivorian cinema and
even happier that nations like Nigeria chose to trust us in developing our
art,” said Amon
Side attractions at the event featured stunning performances
with Kiff no Beat and TNT, the most famous band in Cote d Ivoire, thrilling
guests who evidently could not resist the enthralling vibes. The dance-floor was filled to capacity as the
crowd danced the night away.
UBA with its vast network and capabilities continues to
serve customers bearing in mind their importance and exceeding their
expectations. As Africa’s Global Bank, UBA will continue not only to serve them, but
also to partner with them in order to provide excellent financial services
to them.
0 Comments