Eric Arubayi's "The Sound” is a soulful rendition of
God’s faithfulness and ever enduring love. The chords in the background very
much like the singer are soft and classical. At a point on the track, Eric’s
voice is the most forthcoming instrument keeping in line with the solemnity of
the track.
The song was co-written with PITA and is a soul stirring
song of gratitude to God for all HE has done for us. It was produced by
‘e-Kelly on the beat’; Eric's childhood brother and friend under his record
label Spirit Music and was released first in March 2016.
In the video, we see a beanie clad, unshaven Eric in a black
T-shirt looking laid back signifying his vulnerability and perhaps even lowness
then, he gets his hair cut and dons a three piece suit looking the part of the
classic dapper man. He continues to sing of God’s goodness even as he gets
touched up and styled till his transformation takes place.
The emotive message behind this simple video is so poignant
in that we are to stay grateful to God at our lowest and highest points. For
many who knew Eric, this season is albeit a tough one but amazingly enough,
this video is reminiscent of his message to all who loved him and believers
alike. We are to stay thankful and remember that God’s love is indeed
everlasting no matter how grim it might look on the outside.
The video was directed by: Frizzle n Bizzle Films
(@frizzlenbizzlefilms), Music Produced by: Ekelly (@ekellybeats), Makeup
Artist: Mary Ayodele (@Maryapromakeover), Styling: Adeoye Awosan (@ade_oye)
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