The most ambitious and colourful AFRIMA so far, the 2016
edition, took off Friday, November 4, at the Eko Hotels and Suites, Victoria
Island, Lagos, on an economic note and was presided over by Nigeria’s Minister
of Information and Culture, Alh. Lai Mohammed.
In line with the signs of the times, AFRIMA and the African
Union, AU, are exploiting and exploring ways of maximising the economic value
of the Music of Africa.
The AFRICA MUSIC
Business Roundtable, a 2016 introduction to the AFRIMA event, is
the starting point to this journey. Held inside the prestigious Eko Hotel and
Suite, Victoria Island, Lagos, the inaugural brainstorming session had 17
stakeholders across the Africa Industry, participating. Alhaji Lai Mohammed
flagged off the historic event with a keynote address. The AU, through Ms
Angela Martin, its Head of Culture Division, delivered a Goodwill Message, to
lift the Day’s Spirit.
At the end the eggheads agreed that, foremost, the sector
needs a repositioning. Music must assume its role as a major revenue earner for
Africa.
And secondly, Music they added, is a veritable tool for
forging Africa’s Unity. They advised that Music should be deployed for spreading
African ideals and ideas. Africa’s Musicians should also unite towards African
Courses.
To do these, the panelists concluded that Africa must put in
place a very viable Structure to ensure that Musicians, and practitioners in
the industry, are well educated to their rights, and begin to see each other as
partners and Not rivals, as it is presently construed. The major areas of
concentration is in the capacity building.
They recommended, that Education must be directed towards
knowledge in Contractual Obligations, Issues of Piracy and Protection of
Intellectual Property.
Education in the Finance and Business of Music is also
crucial, they added.
While, the adoption of Modern Technology for the making of
music is seen as Inevitable
The Panelists submitted that That Music Is Still an ill
exploited and explored Goldmine of Africa.
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