Nigerian Breweries Plc over the weekend unveiled Goldberg
lager beer as “Your Excellency” in a new credential campaign launched in Lagos
and Ibadan. According to the company, “Your Excellency”, as an appellation for
Goldberg, reinforces its leading position in the market.
Patrick Olowokere, Corporate Communications/Brand PR
Manager, Nigerian Breweries Plc said “as you know, the honorific, “Your
Excellency” is used to address the highest authorities in many political,
religious and monarchical circles. As a beer brewed to golden standards by the
master brewer, Nigerian Breweries Plc, Goldberg’s excellent credentials earns
it the name “Your Excellency” among its peers.
Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout
Brands, Nigerian Breweries Plc further emphasized the fact that as a brand that
demonstrates its high regard for the culture and traditions of its target
consumers, it’s not without a valid reason that “Your Excellency” is the
befitting title for the befitting beer, Goldberg. “No other beer brand matches
Goldberg’s respect for the people’s culture. From its support of world renowed
cultural festivals in Nigeria including the Osun Osogbo festival, the Ojude Oba
festival, the Udiroko festival, the recent installation of the new Oba of Benin
to its promotion of Fuji music, Goldberg demonstrates that it occupies a class
of its own in adding value to the way of life of the people.”
According to Funso Ayeni, Senior Brand Manager, Regional
Mainstream Brands, Nigerian Breweries Plc, “just as “Your Excellency” is at the
apex of all kinds of addresses used for occupants of certain positions of high standing
all over the world, that is how “Your Excellency” is a befitting address for
the befitting beer, Goldberg.”
The launch of the campaign attracted a large turnout of
consumers as well as the company’s distributors in Lagos and Ibadan. The events
featured colourful cultural performances as well as an appearance by wave
making Lil Kesh in Lagos and the popular Small Doctor in Ibadan.
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