Africa’s first luxury perfume, Scent of Africa was launched
in Lagos at the upscale NOK by
Alara contemporary leisure space. The exclusive event
attracted Lagos celebrities, socialites and influencers.
The event kicked off with red carpet appearances by
Nigeria’s finest celebrities such as Genevieve Nnaji, Olisa
Adibua, Uti Nwachukwu, Gideon Okeke, Deyemi Okanlanwon, Peace Hyde, Ugo Mozie and many others.
As the evening unfolded, guests were given the
opportunity to sample and experience the perfume.
Brand Manager of Ghandour Cosmetics, Solange
Boccovi described the perfume as a “blend of sophistication and elegance that pays homage to Africa in
celebrating its rich identity. Scent of Africa’s identity was built
around values of authenticity, the Ghandour brothers
roamed Africa to extract the best essences used to build its delicate fragrance
notes”.
The Luxury fragrances (for man and woman) were unveiled by
celebrity brand ambassadors, Oluchi
Orlandi (International super model) and Marcel Desailly (World Cup
Champion and international footballer).
"Scent of
Africa incarnates prestige. It carries a strong dose of elegance. I see it as
more than just a fragrance, it is a trend and experience." Supermodel and
Host/Producer of Africa’s Next Top Model Oluchi Orlandi.
The event further commenced with theatrical performances and
musical presentations used to incorporate the diverse representation of
different African nations. The Oyo drummers opened the ceremony while the
ballet performance showcased the beauty and strength of Africa. Dj Caise
thrilled guests to African inspired deep house, jazz and soulful house tunes as
they were treated to exotic Absolut Eylx cocktails.
Guests at the event gladly feasted their eyes to artworks
and African elite pieces amongst which were high-end couture tastefully
designed by the remarkable Patience Torlowei and each guest went home with
bottles of the perfume.
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