Khloé Kardashian has disclosed how she started her’ Good American Denim line’. She said it is a total passion project, which has dreamed for the past decade.


The reality star who calls herself, “denim junkie” tells PeopleStyle in an interview recently that she always loved jeans but they weren’t always “flattering” on her.

"When I was bigger, a lot of places didn’t carry my size. I was a 30 or 31 at the time. I didn’t think that was astronomical sizing but people went, ‘Uh! What size are you? Oh we don’t have that here but we can order it.’ I was like, ‘Screw you, you just made me feel like s—.’ And that’s how a lot of women feel."

She adds, "My sisters would wear cute denim, and I felt so fat-shamed. It was important for me to make something women feel good in. It’s a positive, empowering project."