The Nigerian Football Federation (NFF) has commended the
efforts of Promasidor Nigeria Limited, makers of Cowbell milk, Loya Milk, Top
tea and other food products, for its sponsorship of the Cowbell Football
Academy, CFA. The CFA is an initiative aimed at developing sports in the
country by creating an enabling platform for children and youths to express
themselves through sports, academics and extra-curricular activities thereby
adding to the nation’s human capital development.
The commendation was made at the grand finale of the 2016
Summer Camp which took place at the main bowl of the national stadium,
Surulere, Lagos recently. Barrister Seyi Akinwunmi, First Vice President of the
NFF explained that the CFA initiative is contributing immensely to the
development of football in Nigeria.
According to him, ‘apart from catching the young school
children and schooling them on football, the NFF has also realized they are
being taught discipline, interpersonal and communication skills which help them
excel in any endeavor.’
He added that the NFF has seen significant changes and
improvement over the years through the contributions of the Cowbell football
initiative to the nation’s sporting activities. He therefore commended
Promasidor for their diverse CSR initiatives that greatly impact Nigerian
children and youths particularly in the areas of sports and academics.
Akinwunmi reiterated the need for the private sector to join
hands as a team and develop sports in the nation adding that the government
cannot do it alone. He also called on parents to key into the initiative by
enrolling their wards in the academy as a way of ensuring their mental and
physical well-being. He gave Promasidor kudos for not just supporting the
initiative, but most importantly sustaining the support over the years.
The Rector, Cowbell Football Academy (CFA), Mr. Godwin
Dudu-Orumen expressed gratitude to Promasidor for sponsoring the initiative,
which has ensured the realization of the academy’s objective of improving and
developing sports in the country. He explained that the academy which catches
the youngsters would groom them physically and mentally through their early
years into young adulthood when they will be ready to face bigger challenges
and opportunities in sports. He also expressed gratitude to parents who have
allowed their kids to be part of the academy.
The CFA initiative is an all year football academy that
caters for young football talents in the country, and is particularly opened
for young children, students and youths, which seek to provide a 360
development opportunity for them. The Summer Camp is also part of the academy
but with specific focus on involving students in boarding houses during the
summer holidays from July to August.
The academy currently has three centers, located in Lagos,
Ikorodu and Benin, and Promasidor Nigeria Limited has been the sponsor of the
academy for the fourth year running.
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