In its continuous effort to promote and sustain cultural and
traditional values and institutions, Goldberg, a brand from the stable of
Nigerian Breweries Plc, has joined hands with the royal fathers and natives of
Osun State to make this year’s Osun Osogbo Festival a very ‘Befitting
Festival.’
The Goldberg brand team graced the Corporate Forum, put
together by the organizers of the festival, to express its support for the
annual event on Thursday, August 4th, 2016. The programme was organized in
Osogbo.
Tayo Adelaja, Public Affairs Manager, West and Mid-West,
Nigerian Breweries Plc, said the company was committed to partnering with the
organizers of the festival, an age-old festival that continues to put Nigeria
on the world tourism map. His words: ‘this partnership is consummated in the
cultural ethos of the Yorubas because it is one between two historical brands:
Osun Osogbo, a 600 year-old festival that truly reflects the traditional
culture of the Yoruba race and Goldberg, the fastest growing beer brand in the
South Western region of Nigeria.’
Adelaja also stated that, as a socially responsible
organization, Nigerian Breweries has been good partners with people from the
region and will remain committed to Winning with Nigeria by
championing causes that add value to the society such as the Osun Osogbo
Festival. ‘We have made a commitment to deliver superior customer value through
our products and social responsibility footprints,’ he said.
Ataoja of Osogbo, Oba Jimoh Oyetunji Olanipekun Larooye II,
commended Nigerian Breweries Plc for taking its social responsibility
footprints with keen interest that add value to society. He said, "Goldberg is
truly a brand that identifies with the cultural values of people."
He showered royal blessings on the Goldberg team; assuring
them of a safe time in the ancient city and his support for their activation
over the duration of the festival.
Funso Ayeni, Senior Brand Manager, Regional Mainstream
Brands, Nigerian Breweries Plc, revealed the brand’s plans of uplifting the
town with exciting communication materials that will create a memorable beer
experience to excite and reward its loyal consumers in the town during the
Festival. ‘We plan to activate a 15-day Goldberg Beer Village where indigenes
and visitors will be exposed to an unforgettable and befitting experience with
lots of music, comedy, traditional performances and rewards,’ he said. He
further buttressed that the corporate partnership will not only enhance
commercial activities in the town, but will increase trade transactions
especially at the beer village where thousands of guests will be visiting
daily, thereby impacting positively on the economy of the town and state.
The Goldberg brand also sponsors relevant community
festivals that showcase and celebrate the rich traditions of the people of
South West Nigeria. For the third year running, Goldberg will be part of the
Osun Osogbo festival as the “OFFICIAL BEER SPONSOR” in the beer category.
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