The indigenes of Osun State and visitors to the ongoing Osun
Osogbo festival have expressed excitement and appreciation to Goldberg Lager
Beer for unveiling the Goldberg Beer Village, an initiative that enhances trade
and commerce in the ancient city.
The people commended the beer brand at the Ogo-Oluwa area,
venue of the Goldberg Beer Village on Tuesday during the official
unveiling by the Ataoja of Osogboland, Oba Jimoh Oyetunji Olanipekun Larooye II
and the Goldberg brand team.
The Baale Elese of Osogboland, Adebayo Moshood,
who represented the royal father at the event, showered prayers on the Goldberg
team and Nigerian Breweries Plc for setting up a beer village in the town
because the initiative would increase and promote socio-cultural activities
during the entire period of the Osun Osogbo Festival. He lauded the brand for
championing befitting societal and cultural causes of the people.
In his welcome address, Joseph Abodunrin, Regional Business
Manager, Ibadan, Nigerian Breweries Plc, gave thanks to the Ataoja, his chiefs
and indigenes of Osogboland for their support and for coming out en-masse to
witness the unveiling of the beer village. In his words: “the
Osun-Osogbo Festival is an age-long traditional festival that must be honored
and celebrated and as the official Beer Sponsor, we want the state to be better
culturally by giving it life, excitement and pleasurable moments
during this period.” He therefore assured the people present at the event that
the beer village and the 15-Day Beer Carnival will deliver enormous economic,
social and cultural benefits for the ancient city, the state and the nation as
a whole.
Ms. Kunbi Ogunjobi, one of the local beer retailers at the
event, said Goldberg has indeed enabled the inflow of money that would enhance
her business expansion. She stated: “I am already seeing the signs
of profit in all business activities that will happen here during
this festival because I am recording high sales already.” She commended
Goldberg for providing the platform, which many promoters of Small and Medium
Scale Enterprises (SMEs) would enormously benefit from during the period of the
Osun Osogbo festival.
Visitors to the beer village had a great time as they were
thrilled to comical, dramatic and musical performances from live band of Fuji
artistes and game shows involving raffle draws where customers who swarmed the
village and purchased Goldberg won various gift items such as generating sets,
Plasma TV, Kegs of vegetable oil and bags of rice, courtesy of the brand. The
venue also provided art sculptors the opportunity to exhibit their craft to the
delight of everyone present.
For the third year running, Goldberg, a brand from the
stable of Nigerian Breweries is supporting the Osun Osogbo festival as the
official BEER SPONSOR in the beer category.
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