Ecobank Nigeria has launched “Move on Up”, a new fully-integrated
consumer advertising campaign.
Move on Up is centered on the bank’s drive to ensure that consumers have world-class
accessible and convenient digital banking solutions across the country.
Ecobank Nigeria
is a subsidiary of Ecobank Transnational Incorporated (ETI), which is currently
present in 36 African countries. Ecobank Nigeria currently operates a
consolidated online, real time branch network in over 450 locations across the
country.
Ecobank Nigeria’s
Managing Director, Charles Kie said, “We are delighted to be launching
this campaign in Nigeria. Ecobank Nigeria has grown consistently over the years
to become a well-recognised corporate brand in the Nigerian
banking industry. Our mission is to ensure that our customers have access to
world-class, convenient, accessible and reliable banking solutions in Nigeria.
This new campaign demonstrates how we are fulfilling that mission.”
Ecobank Nigeria’s Deputy Managing Director, Tony Okpanachi said, “The new campaign also showcases our
widest ever range of banking solutions and the many ways Ecobank helps
consumers every day.”
Move on Up rests on three pillars. The first is digital convenience.
Customers want the convenience of banking, from being able to pay with an
Ecobank card to making financial transactions on their mobile phones, over the
internet, at automated teller
machines and at different
points of sale.
The second pillar is relevance. Ecobank creates personal banking solutions that
are relevant to its customers, such as a range of accounts packaged together as
bundles.
The final pillar is choice. This comes via the accessibility
of wide-ranging products and services, thanks to Ecobank’s leading Pan-African
platform.
Ecobank Group’s Head of Marketing, Ama Okyere, who
led the development and production of Move on Up, said, "This
fully-integrated consumer advertising campaign demonstrates
Ecobank’s relevance in our consumer’s life. We are pleased to roll it out
in Nigeria, a key market for Ecobank.”
Move on Up was produced by Ecobank’s full service agency,
Brand Communications Group. The campaign will be rolled out across the African
countries where Ecobank has a retail presence.
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