The Association of Music Artistes Managers of Nigeria
(AMAMN) starts training of its members to sanitize the artiste management
sector and help improve the service. Ashley’s
Lounge at Ikate-Elegushi (4 th Lekki roundabout), played host to a
multitude of recognized, practicing and fresh artiste managers on Tuesday, 19
th of July, 2016, as the Association of Music Artiste Managers of Nigeria began
the first in its intended training series of its members.
The aim was not only to guide and direct upcoming artiste
managers, but also to share ideas, challenges and solution so that the
profession of artiste management is improved and better practiced.
Titled “The ABC
of Artiste Management”, the seminar had speakers like Akinyemi Ayinoluwa, Esq.,a seasoned
entertainment lawyer who spoke on ‘The
Dotted Lines”, covering what to look out for and include in contractual
agreements between the Artiste Manager and the Artiste and also with the record
label. Ms Emem Ema, a
talent manager, film producer and trained lawyer also took members on "The
Business of Artiste Management’,
with emphasis laid on the business aspect of artiste management and graphic representation
of the financial flow in the music and entertainment industry and how an
artiste manager can tap into it for their client. Mr. Ben Omesiete, a talent manager, spoke to the audience on
“Creating and Managing unique Brands”, while Mr. Edi Lawani, a talent and event manager expert, capped it up
with a training session on”Artiste and
Event Management Basics".
The President, Sijuade
Adedokun popularly known as OBASIJUADE said event was meant to address the basics of the
profession and refocus members and practicing artiste Managers on what these
basics are and from the response of participants, these aim were achieved.
Lastly, membership certificate and Identity cards were given
to members who had completed their registration process with the Association,
with more still to be given once their registration process is completed. The
President, Obasijuade wishes
to bring to the notice of the public the need to engage qualified and trained
Artiste Managers, as only professionals can ensure value for the funds invested
by clients and the public in engaging the services of an Artiste.
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