The ancient city of Ibadan, Oyo State capital will on Friday (July 29, 2016) play host to the final of the 2016 Goldberg Fuji t’o Bam after a rigorous two months of drills, excitement and tensions amongst promising Fuji artistes.


Over 400 young Fuji artistes have participated at the various stages of the talent hunt scheme, sponsored by Goldberg, a brand from the stable of Nigerian Breweries Plc, but only six remain in contention. The six finalists that would compete for the coveted crown of Wura 1 at the event scheduled for Trans Amusement Park are: Shina Akanni; Saheed Ishola; Temitope Ajanni; Kuteyi Sikiru; Alausa Olalekan and Muftau Alabi.

Before this stage, the contenders had participated in the auditions and selection parties held in eight different locations: Sango-Ota, Egbeda, Oyo, Ilesha, Akure, Ado-Ekiti, Ibadan, and Sagamu.

Meanwhile, Emma Agu, Portfolio Manager, Mainstream Lager and Stout, Nigerian Breweries Plc; had disclosed that the Goldberg team would pay a courtesy visit on the Olubadan of Ibadanland, Oba Saliu Adetunji in his palace as part of activities for the final.

According to him, Goldberg believes in and celebrates people’s cultures and values. His words: “As an organisation, the development of our host communities is a priority to us. As part of our efforts towards community development anywhere we operate, Goldberg, in 2012, inaugurated the Fuji t’o Bam initiative because the brand believes that Fuji is a strong socio-connecting factor that reflects the cultural and social life of the Yorubas anywhere they may be. Again, we believe Fuji is a vehicle that can engender massive behavioural change in our society, especially among Omo Odua (the Yorubas) and not a catalyst for division, rancour, strife, conflict and violence.”