GDM DIRECT was recently awarded the Outstanding Experiential Agency of the year for the second consecutive time at the recently held Marketing Edge Brands and Marketing Excellence Award 2016, which took place at Civic Centre, Lagos.
The Marketing Edge Brands and Marketing Award is an annual event that recognizes and celebrates, excellence and leadership in the integrated marketing communications industry.
According to the organizers of the annual award event, Marketing Edge, GDM DIRECT Scoop the award for the second consecutive time because of his many years of consistency and its result oriented marketing initiatives which has helped to reposition the various major brands for its long list of clientele.
Reacting to the honour, Mr. Victor Afolabi, Managing Director GDM DIRECT said that the recognition is a call for more dedication and innovation. “We are building a powerhouse that will stand the test of time, be known as a preferred employer by young talented individuals and pioneer cutting edge experiential solutions in the industry.”
Other major stakeholders that were recognized at the awards included veteran adman Ted Mukoro- Advertising Icon of the Decade, Ufot Udeme- Brand Personality of the Decade, John Momoh- Media Entrepreneur of the Decade, Damilola Owolabi- Young Brand Manager of The Year, etc.
GDM Direct, which is a subsidiary of Hazon Holdings, was incorporated in June 2009, with a vision to become a frontline consulting firm in Nigeria, hence the name – Generating Demand Management Consulting.
In January 2010, the company commenced GDM Direct, an experiential marketing agency and set up an office in No. 9, Esther Oshiyemi Street, Ilupeju, Lagos in a one-room space with shared facilities and two staff all sharing one table partitioned into 4 workspaces.
With visionary leadership, the founding members set a goal to be amongst the top 5 agencies in 5 years alongside a well thought out mission and vision statement. Specific values were also set as organizational pillars to guide the team on this journey.
The team today has grown from four staff six years ago to 90 full time employees in its own building at 9, Jogunomi Street Gbagada Phase 2, Gbagada, Lagos, with over 600 contract employees around the country on different potentially history defining projects.