Recent moves to introduce plain (standardized) packaging of
tobacco products can save lives by reducing demand for tobacco products,
according to WHO and the WHO Framework Convention on Tobacco Control
Secretariat (WHO FCTC).
Plain packaging of tobacco products restricts or prohibits
the use of logos, colours, brand images and promotional information on
packaging other than brand and product names displayed in a standard colour and
font style.
In December 2012, Australia became the first country to
fully implement plain packaging. On 20 May 2016, France and the United Kingdom
of Great Britain and Northern Ireland each began implementation of plain
packaging. Ireland is also preparing to introduce the measure, while other
countries are exploring the option.
How plain packaging works
“Plain packaging reduces the attractiveness of tobacco
products. It kills the glamour, which is appropriate for a product that kills
people,” says WHO Director-General Dr Margaret Chan. “It restricts tobacco
advertising and promotion. It limits misleading packaging and labelling. And it
increases the effectiveness of health warnings.”
Plain packaging is recommended in WHO FCTC guidelines as
part of a comprehensive approach to tobacco control that includes large graphic
health warnings and comprehensive bans on tobacco advertising, promotion and
sponsorship.
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