It is indeed an eventful year for the International
Committee of the All Africa Music Awards, AFRIMA as the London Notting Hill
Carnival enterprises Trust, LNHCET has signified interest in a collaborative
relationship with AFRIMA and has given the prestigious African music awards
platform a V-VIP invitation to be represented at the 2015 London Notting Hill
Carnival, LNHC between Saturday, August 29 and Monday, August 31 to
showcase the rich musical culture of African countries to the world in a letter
signed by the LNHCET Communication Manager, Mrs. Deborah Alleyne De Gazon and
the LNHCET Trustee/Secretary, Mr. Lewis Benn on July 20, 2015.
The London Notting Hill Carnival, LNHC is a renowned
Afro-Caribbean street festival and the biggest carnival in Europe which brings
different groups together to showcase their different cultures and music. It
also uses carnival arts collaboratively and artistically as a catalyst to
facilitate artistic excellence, education, engagement, empowerment,
entertainment, integration, transformation of perceptions and inspiration.
AFRIMA will identify with and participate at the 2015 London
Notting Hill Carnival, LNHC, with a team of AFRIMA officials to showcase the
23.9 carat gold-plated award trophy and give out some of the awards collaterals
which include branded T-shirts, literature and other memorabilia as well as
propagate and communicate the objectives and vision of AFRIMA to an
international audience. In addition, there will be a meeting between members of
the AFRIMA International Committee and members of the LNHCET on September
3 in London to further discuss other areas of partnership and
collaboration for mutual benefits.
Participation at the 2015 Notting Hill Carnival will bring
the awards project in direct interaction with Africans and African music lovers
in the Diaspora as an opportunity for every follower and fan of African music
to take advantage of AFRIMA’s rich bouquet of events and the on-going voting
process which commenced on Friday, August 21 to vote for their favourite
artistes in the 29 award categories open for public voting.
The continental awards 2015 event calendar was unveiled at a
joint cultural and media conference between the Africa Union Commission and
AFRIMA on April 29, 2015 at the Africa Union Headquarters, Addis Ababa,
Ethiopia. AFRIMA main awards ceremony holds in Nigeria on Sunday, November
15; this will be preceded by the Africa Music Summit onNovember 13, themed
“Reviving the Business of Music in Africa”. The Summit is a platform for the
African music industry stakeholders to engage and deliberate on how this
industry can be nurtured and packaged in a way that adds to the GDP of the
continent. The Summit will also examine opportunities for job creation in the
vibrant music industry as a tool for reducing poverty and insecurity in Africa.
There will be the AFRIMA Music Village, November 13-14, an open,
festival-style concert over a period of two days. Performing live each night
will be different, high-selling African music stars bringing thrilling
entertainment to more than 2500 audience members expected in attendance.
Affirming LNHCET`s interest in AFRIMA and its values, the
LNHCET Communication Manager, Mrs Deborah Alleyne De Gazon, PgDip, MA and the
LNHCET Trustee/Secretary, Mr. Lewis Benn in the V-VIP invitation letter sent to
AFRIMA stated that “LNHCET perceives theV-VIP invitation as an eminent gesture
which will have a significant impact in facilitating opportunities to promote
the AFRIMA brand as well as the brand of the London Notting Hill Carnival.
Speaking about the decision of the International Committee
of AFRIMA to be part of LNHC 2015, AFRIMA Project Director, Ms. Adenrele Niyi
said: “AFRIMA`s participation at this year`s edition of the London Notting Hill
Carnival is a result of direct invitation from the London Notting Hill Carnival
Enterprises Trustees, LNHCET. We hold shared objectives and values with the
LNHCET who have used the carnival tradition to build a strong legacy for
Afro-Caribbean culture in the Diaspora and around the world. This is what
AFRIMA seeks to achieve for African music and culture decades from now; a
legacy of originality, authenticity and the cultural identity that is truly
Afrocentric. Cultural collaboration and exchange with our brothers and sister
can only better foster understanding of the Black culture and heritage”.
Ms. Niyi also added that AFRIMA in London for the 2015
carnival is in pursuit of using the music awards as a platform to promote and
showcase African artistes and their music to a global audience, ‘by creating
value for Africans and deep brand equity for Africa and ultimately uniting
Africans at home and in the Diaspora through the joyous celebration of
excellence in music’.
In partnership with the African Union Commission, the 2015
awards ceremony is expected to be broadcast to 84 countries on 109 television
stations across the world with the support of its media partners.
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