Sterling bank has sponsored 2014 edition of social media
awards in Africa. The social media awards are Africa’s premier awards for
social and digital media with nominations spanning four categories and drawn
from across the continent .
Speaking yesterday in
Lagos, the bank’s Head of brand management, Abiola Alaba said as a bank, we
cannot overlook the importance of Social Media in today’s society; the
increasing role it plays in the lives of people on a daily basis and that made
the importance of the scheme more eminent” He added. The bank offers micro
credit to members based on social reputation.
“Users who request
for the cash via the Social Lender website are rated by the algorithm that
calculates their social reputation using various criteria, based on this; the
request is either granted or rejected”.
According to him, when we launched it, it was solely for
Sterling Bank account holders, but now it can be accessed once a user has
Sterling Money, which just needs a phone number to register. Facebook and Twitter as two of the most
important social media platforms which influence change and decision making
among young Nigerians.
This new line of service also assures that Sterling Bank
will sustain its position as an organization that understands the needs of its
customers and leverages relevant platforms to proffer innovative solutions
which in return enriches the lives of its customers.
As a bank we focus on providing instant solutions to support
our online customers while optimizing the potential of our social platforms and
we believe this is in the right direction” Mr. Abiola said.
The Social Media Awards are Africa’s premier awards for
social and digital media with nominations spanning four categories and drawn
from across the continent.
With 4 major categories and 15 awards, the SMAA is a
genuine, timely intervention for promoting distinctive creativity, peerless
innovation and pervasive developments on the African continent through the best
use of social media platforms and the rest of the social web.
The emerging social continent is what the SMAA stands to
celebrate in order to deepen and broaden the sustainable continental
developments.
The SMAA is organised by Development Diaries Ltd/GTE with
institutional support from leading social media professionals, international
agencies and media conglomerates across Africa.
The project lead, social media awards Africa, Femi
Aderibigbe said Individuals and organisation will be eligible for nominations
for any of the categories for The Social Media Awards 2014 which include
Nationality of any African country or no less than 3 years permanent residency
status in any African country; must be 18 years and above; organisations will
be considered for the award categories if they are owned in full or part by any
African with Non-profit organisations must also be duly registered and
operation in any African country or headquartered overseas with at least one
(1) duly registered country office; the winners will be announced by November
2014.
According to him, the first phase of The Social Media Awards
begins with the call for nominations. Based on the nomination criteria,
nominations are requested from individuals and organisations across the world.
This phase is expected to last for 4 weeks.
‘’45 finalists (3 nominees per award) will be celebrated at
the breath-taking ‘Night of Virtual Wonders’, an evening of rewarding
excellence in creativity, impact and influence at The Social Media Awards
Africa 2014. Here, 15 winners will emerge and remain a dominant force both
online and offline as models for African creativity and innovation’’.
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