Riding on
the success of the ‘Transform Today’ campaign, Absolut consumers have continued
to shower praises and encomium on the premium vodka. This is fallout of Absolut
Vodka’s sponsorship of the just concluded 2014 MAMAs which was held in Durban,
South Africa. The consumers made up of VIP ticket winners, super key distributors
and friends of Absolut recently shared their experiences of the brand’s love
for music, transformation, and creativity in Lagos.
The
Absolut team of Akintayo Akinseloyin, Ademola Adelabu, Feyikemi Afolabi, Ayeni
Oluwatobi, Esther Nwogu, Simeon Ejeh, Oluwadamilare Job and Celestine joined
others around the world to celebrate the efforts of young African talents who
have helped transform the continent. The MAMAs created an opportunity for
Absolut Vodka consumers to connect with celebrities like Clarence Peters,
Davido, Flavour and Tiwa Savage in an atmosphere of colorful faces, stylish
looks, and musical funfair which raised the bar of entertainment in Africa.
Akintayo Akinseloyin, Brand Manager,
Absolut Vodka Nigeria said, “We are happy to be a part of the celebrations of creativity and transformation in young people and we look forward to
more entertaining moments in the future. The Absolut brand is poised to inspire
transformation through creative art and this we have shown with the consumer VIP
experience to the Awards in South Africa.”
The duo of Simeon Ejeh and Esther Nwogu
could not hold back their excitements as they turned to different social media
platforms to register their happiness saying “Absolut Vodka is truly
transforming today for young people in Nigeria” and “This is an experience of a
lifetime as I never thought in my wildest dream that any brand in Nigeria can
actually provide ABSOLUT fun” respectively.
First VIP ticket winner, Feyikemi Afolabi
thanked the management of Absolut Vodka for an exciting exposure coupled with
new business contacts and opportunities she got from her passion to re-create.
While Oluwatobi Ayeni, a trendy and out-going individual expressed much
surprises considering the free good time he had and finally came to the realisation
that Absolut Vodka has actually helped to transform his today.
Aside
attending the MTV Africa Music Awards, Absolut thrilled the consumers to an
interesting merry-go-round of the City of Durban, a foremost tourist
destination in Africa. It was an all-expense paid trip and exposure for the VIP
ticket winners as they maneuvered from special retreats at international hotels
to choice restaurants, shopping malls, fun-rides, exclusive parties, and a
memorable sight-seeing of some spots in Durban to mention a few.
Other
activities which formed a part of the Transform Today campaign in Nigeria
included consumer engagements with cocktail beach
parties in Elegushi, Art Party with Absolut in Lagoon Crest and it all
cumulated into Absolut Vodka rewarding esteemed consumers with branded Beats by
Dre Headphones and the big one - VIP tickets to attend the MTV Africa Music
Awards LIVE in South Africa.
The newly introduced ‘Transform Today’ by
Absolut category of the 2014 MAMA was won by Clarence Peters - a Nigerian music
video producer and it’s aimed at celebrating the talents, and creativity of
African artists who are at the cutting-edge of change in the music industry,
pushing the boundaries of contemporary culture to connect with passions of the
new generation in Africa.
12 Comments
Aiit
ReplyDeleteIt was a nice outing
ReplyDeleteMemorable
ReplyDeleteA friend was there n told experience
ReplyDeleteThumbs up guys
ReplyDeleteRewarding customers shld be 1st for evry brand..enjoyed itv
ReplyDeleteWat next?
ReplyDeleteMk it berra next time
ReplyDeleteCool brand..nice strategy..mega brand
ReplyDeleteGives absolut fun...
ReplyDeleteHuh...drink responsibly
ReplyDeleteCongrats to them
ReplyDelete