Nigeria scores a big one above United Kingdom (UK) in the
latest ranking of global information technology access. According to statistics
released by market research and statistics specialists, digitXplus, the digital
Unit of media reach OMD Nigeria, the country has recorded a 200% growth in
internet users between 2009 and 2013.
The figures also indicated that Nigeria, which tied at 55 million internet
users with United Kingdom in 2012, took 14% leap garnering about 62.4 million
internet users above UK with paltry increase of just two million (57 million)
users in 2013.
The report released exclusively in Lagos last week quoted
Euromonitor as its primary source and analysed digital growth across the world
from 2009 - 2013 as follows: Digital
users grew across the globe from 1.748 billion to 2.677 billion showing
a growth rate of 53% 2009/13. Of these figures, emerging and developing
countries took the lead in the digital users over developed countries growing
from 1.011 billion users in 2009 to 1.834 billion users in 2013 as against
developed countries growth rate of 737 million users in 2009 to just 843
million users in 2013. That is a growth
of 81% to 14% (2009/13) in favour of emerging and developing countries.
The report further breaks the digital users
by region. While it recorded 721 million users to 1.214 billion 68% user growth rate 2009/13 for Asia
Pacific region ; it shows steady growth in the Americas with the following
figures: 426 million users in 2009 to 573
million users by 2013 representing
34% growth rate in 2009/13.
The report has it that the whole of Europe managed 28%
growth in 2009/13 covered by the report. This represents an increase in number
of users in Europe from 436 million in 2009 to 559 million in 2013. The Middle
East and Africa leads the other regions of the world in digital
users growth with an encouraging 112% growth rate in 2009/13. In just
five years, the region more than double its number of internet users. The
digital users of the region grew from
145 million users in 2009 to 308 million users representing 112% growth rate as
against the rest of the world. More importantly, the sub-Saharan Africa
sub-region where Nigeria belongs experienced an astronomical 143% growth moving
from a paltry 61 million users in 2009 to 148 million users by 2013.
Between the years covered by the review/report, Nigeria
maintained its lead in the growth number of internet users in Africa. The
country moved from 30.9 million users in 2009 to a whopping 62.4 million users
in 2013 representing 102% growth rate in
2009/13. Egypt is second behind Nigeria with 39.7 million users in 2013
moving from its 19.5 million users recorded in 2009. This represents 103%
growth rate in 2009/13 for the politically troubled country.
However, Nigeria’s lead in terms of volume can be said to be
due to the country’s increasing
awareness and adoption in Digital and not as a result of swelling population.
Whereas, Nigeria experienced just 14% growth margin in the five years under
scrutiny, Ethiopia grossed 23%,, Mozambique and Congo 22% each, while Zambia
and Kenya experienced 20% and 18% growth margin respectively. Sahara pearl,
Morocco experienced the lowest internet usage growth rate in the continent with
just 4% in five years.
According to the Managing Director of digitXplus, Mr.
Patrick Gomes, with 62.4 million internet users, Nigeria surely has huge
marketing opportunities window waiting to be explored. The growing number of
internet users in the country has increased penetration of the Digital as a medium
from 27% in 2011 to 41% in 2013.
What is more, the digitXplus report indicated that based on
AMPS (All Media & Product Survey) 2013, reach of internet (which is defined
with recency of access, which is one month in case of Internet) registered a 9
point increase over previous year, taking the reach to 27% in 2013.
digitXplus is a digital Unit of mediaReach OMD, the West and
Central Africa’s No.1 independent media specialist as per RECMA.
1 Comments
These kind of courses are very important to the society that we live in if these kind of courses were start before the situation was much batter
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