Former United States President Bill Clinton
has hailed Procter and Gamble’s PUR initiatives for touching and improving
lives. Clinton in company of his daughter Chelsea said this while visiting a
school in Rwanda to see Procter and Gamble Purifier of Water packets at work. The
visit was part of effort to strengthen commitment of P&G’s Clinton Global
Initiative (CGI) towards provision of clean water in developing countries.
To further deliver its commitment to
provide global access to clean drinking water over the years, P&G has been
working with partners to provide clean drinking water in developing countries
for nearly a decade with its award-winning water purification technology
otherwise known as PUR.
To date, clean drinking water provided by
P&G has saved an estimated 32,000 lives and prevented 250 million days of
diarrheal illnesses across 71 countries.
The powdered water purification product is
a simple and effective way to make clean drinking water for the entire family,
as the packets turns dirty, potentially deadly water into clean and drinkable
water very quickly.
The P&G Children's Safe Drinking Water
Program (CSDW) has been providing clean drinking water in developing countries
for nearly a decade through its award-winning P&G Purifier of Water
technology.
From January 2008 to 2011, the ‘Safe Water
for Nigerian Children’ project in partnership with non-governmental
organisation, Society for Family Health (SFH) provided over 30 million litres
of safe drinking water in semi-urban and rural communities through the use of
P&G’s PUR Purifier of Water and also donated over 48,000 sachets of PUR,
providing safe drinking water as a key component for disaster relief during the
cholera outbreaks in 2010.
PUR, which was developed jointly by Procter
& Gamble and the U.S. Centers for Disease Control and Prevention, has been
shown to reduce diarrheal illness by an average 50 per cent in controlled
health intervention studies.
Established in 2005 by President Bill
Clinton, the Clinton Global Initiative (CGI), an initiative of the Clinton
Foundation, convenes global leaders to create and implement innovative
solutions to the world’s most pressing challenges.
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