Going by the information gathered from insider sources, the multi-million naira endorsement contract between multiple award winner and pop star, Innocent Idibia otherwise known as Tuface and Airtel Telecommunication company has ended in a quiet note. The deal came to an end at the beginning of last quarter of 2012.



After the August sales promotion embarked on by the company where the Benue state singer played a major role, his contract with the company was concluded. It was equally revealed that the leading telecommunication company could not meet the new demands of the singer and had to say goodbye.